Modern women's clothing with a timeless and artistic edge.
Life is demanding and yet I have found that if we wear something that helps us project our inner confidence the world responds to this confidence.
After my first child was born, I found myself faced with the challenge to dress this new body. T-shirts, were so ill-fitting that I hauled every one of them out of my drawers and promptly disposed of them. That certainly left a void in my wardrobe. I needed a shirt that was easy to wear, had style and was not reliant on the shape of my body. And then three years ago I had a mastectomy and even though I had an implant, I was adamant that the my clothing choices would not depend on my body shape.
I wanted something different and I didn’t want to look like everyone else.
This is when I began making clothing. After many failed attempts, the design for The Collar Shirt was realized, like many things in life, by accident. I made the shirt for myself in many fabrics and styles- but always with the large distinct collar. Something about the shirt made people notice and it felt so genuine to receive those compliments, knowing that the image people responded to reflected my true self. Sounds deep I know… but I am awed by the power that clothing has over how we see ourselves and how the world sees us, for good and for bad. I wear this shirt with aplomb and it has brought about a positive change in how I present myself to the world.
Emily Pringle O’Keeffe
Born and raised in Northern California, Emily has lived and worked in many cities including, San Francisco, Chicago, New York, and London. She now lives in Los Angeles with her husband, their two children and the latest addition to the family-the family dog Pip! She is a licensed architect with a Bachelor of Architecture from the University of Oregon and received her Masters in History and Theory of Architecture from the AA in London where she graduated with distinction.
From the onset it has always been my intention to create a product that is more than a nice shirt and in this spirit we will give $5.00 of each sale to Casting for Recovery, an organization that helps with breast cancer survivorship.
APLOMBIS has donated $555 towards this organization with the hope that this number grows substantially over the next year! We will keep you posted on our collective progress.
I encourage you to look at the website of Casting for Recovery and spread the word to other women you know who may be at any point in their recovery process.
From the Casting for Recovery website:
"The mission of Casting for Recovery is to enhance the quality of life of women with breast cancer through a unique program that combines breast cancer education and peer support with the therapeutic sport of fly fishing. The retreats offer opportunities for women to find inspiration, discover renewed energy for life and experience healing connections with other women and nature."
Go to the Casting Recovery website
The shirt is manufactured in downtown Los Angeles. The most time consuming element is the hand finishing of the shirt along the collar. However, I felt that this detail was very important to the overall feel of the garment and what it represents. I am not interested in mass produced items but lasting style and high quality. At the moment I am hand stitching each collar. For the past two months I have woken up early before the children and have made myself a cup of strong black coffee and then set to work. I can always complete one shirt which takes about forty-five minutes, but sometimes I can get two done... if the tread decides not to get tangled! Surprisingly this morning ritual is one that I look forward to. It may not be meditation but it is quite similar and the calm, quiet, focus of hand stitching has brought me great joy.
I will always sew some of the shirts myself, but it is my intention that the majority of this work will be done by a group of women that would like to make money while simultaneously being able to care for their children. I am actively looking for this group. Please contact me if you have any suggestions or leads.
My dear friend Kelli Yon, is the artist behind the camera of these wonderful photographs. We worked from dawn to dusk to capture the light, the feeling and quality of the shirts. To keep costs low, she also had the extra challenge to work with an inexperienced model - no small feat!
Thank you Kelli for making this such a wonderful experience and for such beautiful images.
Please check out her latest work at kelliyon.com!